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Printer Friendly Version | November 18, 2008
Efficiency Expert
in marketing & sales operations
Lynne's efficiency solutions in marketing & sales operations generate an average ROI of 18:1 with many clients experiencing a 20% to over 400% increase in performance.
Expertise
Lynne is in the business of helping people generate more leads and make more money. The way she does this is 3-fold:
1. Marketing = More Leads
Lynne helps you communicate what you have to offer to the world. She supports you in clear, concise messaging that has people sit up, take notice, and call you to learn more. A critical piece of that is making sure you are targeting the “right buyer” for your products and/or services. Lynne also makes sure your pricing is at the right amount for the “right” buyer. The focus is on generating a consistent stream of leads.
2. Lead Management = The “Right” Leads
Once you’ve done your marketing and your phone is ringing, Lynne helps you in building structures and checklists to manage your leads. She makes sure you are dealing with the "right" leads. Lynne does that by teaching you how identify bad leads from good leads, as well as good leads now from good leads later. She keeps you efficient and effective in figuring that out. Lynne also gives you the language and speaking to use to screen leads. Most importantly, Lynne gets you to stop chasing bad leads or people who aren't going to buy from you.
3. Sales = More Money
Lynne shows you how to reduce the number of steps a good, qualified lead goes through to buy your products and/or services. She builds structures and checklists to make sure nothing is missed while you're selling. In addition, Lynne teaches you the right actions to take to close more business and make more money quicker. She'll also gives you the language to speak to keep your buyers interested during the selling effort.
§ Reduced sales cycles by more than 48%
§ Improved daily call volume from 35 to 96 calls per sales rep
§ Achieved the highest month of revenue in just 45 days
§ Realized a 714% increase in sales revenue within 6 months
§ Increased per sales staff performance from a close rate of 23% to 58%
§ Refined a sales process, improved brand image and website, and created retainer services for a 66% increase in revenue over the prior year
§ Redefined product offerings and pricing resulting in a 375% increase in per client profitability for an education consulting firm
§ Increased the average per transaction commission by 33% through sales and behavioral coaching for a heavy equipment firm
§ Improved sales pipeline activity 4-fold with less sales staff
§ Created effective and efficient behaviors to generate a 3-fold increase in individual performance
§ Increased revenue 28% with fewer sales people for a $40M medical device firm.
§ Reduced monthly system production processing time of three financial systems by 40% for the largest secondary market mortgage funding company.
Approach
Lynne attributes her natural and intuitive ability for marketing & sales efficiency to having an eye to identify and remove the source of not being efficient - TOXIC BEHAVIOR (people or systems).
Did you know that toxic behavior or inefficiencies can show up as: undefined sales processes, complaints, poor close ratios, ineffective systems, fluctuating or unstable performance, finger pointing, long work hours, drama, non-collaboration, little to no ownership or responsibility, political games, high number of sick
days, excuses, low retention rates, marginal revenue or growth, etc.
Lynne has a direct, yet graceful way of bringing clarity to situations and flushing out the truth around what's going on. Inside that, she applies her unique and intuitive ability to see what's not working in cost areas (time, money, energy) and production areas (people, process, systems) ripe for efficiency. She also motivates, encourages, and inspires a shift quickly.
Call Lynne today at 661-268-0172 to see if she's got what you're looking for or complete an Inquiry Form.
Sample Areas of Marketing & Sales Efficiency
Lynne's sales forecasting centers on alignment from top line revenue to front line sales reps including performance metrics, compensation, and daily sales activity numbers.
Lynne's sales process approach has reduced sales cycles by more than 48%, achieved the highest month of revenue in just 45 days, and improved sales pipeline activity 4-fold.
Lynne's sales behaviors
techniques uncover and clear out performance barriers in your sales team. Clients have improved daily call volume from 35 to 96 calls and increased commissions 33%.
Consulting Fees
Consulting fees are based on hourly, half-day, full-day, retainer basis, and project basis. Please call 661-268-0172 for details.
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